Our experience in data management and enhancement goes back to the late 80s. Databases are dynamic: over 3 million people move house every year and over 58,000 people die each month, so keeping your database up to date whilst ensuring your messages are correctly personalised is vital to direct marketing success. Internal and external de-duplication of your data will save you £££s in print and postage costs, whilst sourcing new highly targeted lists will ensure your campaigns continue to target the right customer with the correct message.
We can also assist with the overall management of your direct marketing activity by designing, building and hosting a database created for your specific needs. This can be held on or offsite and by either party allowing you to take over the management of the database at a later stage having benefitted from our expertise during the initial stages of your database marketing development.
To complement our database management services, we offer an in-depth suite of reporting techniques that will give you powerful insights into your customers and prospects. In addition to helping you segment your database, these statistics also offer predictive analysis allowing you to make an assessment of the likely 'response' of your prospects.